Analysis and data gathering lead to better decisions based on the available information. Making informed decisions leads to a better understanding of customers and your market.

To implement this TQM principle:

• Analyze and check data to ensure that it is reliable and accurate.
• Make relevant data available to stakeholders.
• Use valid methods to gather and analyze data.
• Make decisions based on the facts learned from the data in addition to your experience and intuition.

Benefits include:

• Ability to make informed decisions
• Ability to analyze and defend past decisions by referencing factual records
• Ability to change past decisions based on data review