This module will introduce the different facets of CRM and identify who the customers really are. It will also analyse the key components of CRM and explore how it can be integrated within an organisation.

 As with many significant undertakings, undergoing a CRM review (even simply considering its implementation) requires learners to analyse technical and complicated systems. This course sorts through a myriad of information and brings you the basics you need to make a decision about the need for CRM, its benefits, and how to coordinate the base requirements for a CRM undertaking.